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Categories and subcategories in Microsoft Marketplace

Categories and subcategories are mapped to Microsoft Marketplace based on the solution type. When you create a Microsoft Marketplace offer in Partner Center, it will be listed in Microsoft Marketplace according to the offer type, categories, and other options you select. If an offer applies to multiple audiences, assign the categories and subcategories that make it discoverable across Microsoft Marketplace.

Select the categories and subcategories that best align with your solution. Assigning the appropriate categories and subcategories helps customers find your offer in Microsoft Marketplace. Microsoft Marketplace includes the new AI Apps and Agents category, which helps partners list AI apps and pre-built agents and makes those solutions more discoverable through dedicated filters and listings.

You can select:

  • At least one and up to two categories. You can choose a primary and a secondary category.
  • Up to two subcategories for each primary category. If you don't select any subcategories, your offer will still be discoverable under the selected category.

Microsoft Marketplace categories and subcategories

This table shows the unified primary categories and subcategories available in Microsoft Marketplace.

Primary category Subcategory
AI Apps and Agents Agents
AI Apps
Azure AI Foundry Services
Tools & Connectors
Analytics Advanced Analytics
Big Data
Dashboard & Data Visualization
Data Analytics
Data Insights
Predictive Analytics
Real-time/Streaming Analytics
Blockchain App Accelerators
Multi-node ledger
Single-node ledger
Tools
Collaboration Chat
Contact Management
Meeting & Calendar Management
Site Design & Management
Voice & Video Conferencing
Commerce E-Commerce, Social Commerce & Marketplaces
Loyalty & Gifting
Personalization, Ratings & Reviews
Product Information & Content Management
Store Management
Subscription & Post Purchase Services
Compliance & Legal Data, Governance & Privacy
Health & Safety
Legal
Tax & Audit
Customer Service Back Office & Employee Service
Contact Center
Face to Face Service
Knowledge & Case Management
Social Media & Omnichannel Engagement
Databases Data Lakes
Data Warehouse
Ledger/Blockchain Databases
NoSQL Databases
Relational Databases
Developer Tools Developer Service
Scripts
Tools
DevOps N/A
Finance Accounting
Analytics, Consolidation & Reporting
Asset Management
Compliance & Risk Management
Payments, Credit & Collections
Geolocation Address Validation
Maps
News & Weather
Human Resources HR Operations
People Analytics & Insights
Talent Acquisition
Talent Management
Identity Access Management
Infrastructure Services Application Infrastructure
Backup & Recovery
Cache
Containers & Kubernetes Apps
Networking
Operating Systems
Storage & Data Management
Integration Messaging
Internet of Things Asset Management & Operations
Connected Products
Intelligent Supply Chain
IoT Analitycs & Data
IoT Connectivity
IoT Edge Modules
IoT & IIoT Platforms
IoT Security
IoT Solutions
Predictive Maintenance
Remote Monitoring
Safety & Security
Smart Infrastructure & Resources
Vehicles & Mobility
IT & Management Tools Business Applications
Management Solutions
Machine Learning Automated ML
Data Labeling
Data Preparation
Knowledge Mining
ML Operations
ML Service
Marketing Advertisement
Analytics
Campaign Management & Automation
Email Marketing
Events & Resource Management
Pricing Optimization
Research & Analysis
Social Media
Media Content Protection
Live & On-Demand Streaming
Media services
Microsoft Entra ID Business Management
Construction
Consumer
Content Management
CRM
Data Services
Developer Services
E-Commerce
Education
ERP
Health
IT Infrastructure
Mail
Media
Project Management
Security
Social
Supply Management
Telecommunications
Tools
Travel
Web Design & Hosting
Migration Data Migration
Mixed Reality Gaming
Monitoring & Diagnostics N/A
Operations & Supply Chain Asset & Production Management
Demand Forecasting
Information Management & Connectivity
Planning, Purchasing & Reporting
Quality & Service Management
Sales & Order Management
Transportation & Warehouse Management
Productivity Blogs
Content Creation & Management
Document & File Management
Email Management
Gamification
Language & Translation
Search & Reference
Workflow Automation
Project Management Project Accounting & Revenue Recognition
Project Invoicing
Project Planning & Tracking
Project Resource Planning & Utilization Metrics
Project Sales Proposals & Bids
Project Time & Expense Reporting
Sales Business Data Management
Configure, Price, Quote (CPQ)
Contract Management
CRM
Sales Enablement
Telesales
Security Firewalls
Identity & Access Management
Information Protection and Governance
Threat Protection
Web Blogs & CMSs
Ecommerce
Starter Web Apps
Web App Frameworks
Web Apps