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Categories and subcategories are mapped to Microsoft Marketplace based on the solution type. When you create a Microsoft Marketplace offer in Partner Center, it will be listed in Microsoft Marketplace according to the offer type, categories, and other options you select. If an offer applies to multiple audiences, assign the categories and subcategories that make it discoverable across Microsoft Marketplace.
Select the categories and subcategories that best align with your solution. Assigning the appropriate categories and subcategories helps customers find your offer in Microsoft Marketplace. Microsoft Marketplace includes the new AI Apps and Agents category, which helps partners list AI apps and pre-built agents and makes those solutions more discoverable through dedicated filters and listings.
You can select:
- At least one and up to two categories. You can choose a primary and a secondary category.
- Up to two subcategories for each primary category. If you don't select any subcategories, your offer will still be discoverable under the selected category.
Microsoft Marketplace categories and subcategories
This table shows the unified primary categories and subcategories available in Microsoft Marketplace.
| Primary category | Subcategory |
|---|---|
| AI Apps and Agents | Agents AI Apps Azure AI Foundry Services Tools & Connectors |
| Analytics | Advanced Analytics Big Data Dashboard & Data Visualization Data Analytics Data Insights Predictive Analytics Real-time/Streaming Analytics |
| Blockchain | App Accelerators Multi-node ledger Single-node ledger Tools |
| Collaboration | Chat Contact Management Meeting & Calendar Management Site Design & Management Voice & Video Conferencing |
| Commerce | E-Commerce, Social Commerce & Marketplaces Loyalty & Gifting Personalization, Ratings & Reviews Product Information & Content Management Store Management Subscription & Post Purchase Services |
| Compliance & Legal | Data, Governance & Privacy Health & Safety Legal Tax & Audit |
| Customer Service | Back Office & Employee Service Contact Center Face to Face Service Knowledge & Case Management Social Media & Omnichannel Engagement |
| Databases | Data Lakes Data Warehouse Ledger/Blockchain Databases NoSQL Databases Relational Databases |
| Developer Tools | Developer Service Scripts Tools |
| DevOps | N/A |
| Finance | Accounting Analytics, Consolidation & Reporting Asset Management Compliance & Risk Management Payments, Credit & Collections |
| Geolocation | Address Validation Maps News & Weather |
| Human Resources | HR Operations People Analytics & Insights Talent Acquisition Talent Management |
| Identity | Access Management |
| Infrastructure Services | Application Infrastructure Backup & Recovery Cache Containers & Kubernetes Apps Networking Operating Systems Storage & Data Management |
| Integration | Messaging |
| Internet of Things | Asset Management & Operations Connected Products Intelligent Supply Chain IoT Analitycs & Data IoT Connectivity IoT Edge Modules IoT & IIoT Platforms IoT Security IoT Solutions Predictive Maintenance Remote Monitoring Safety & Security Smart Infrastructure & Resources Vehicles & Mobility |
| IT & Management Tools | Business Applications Management Solutions |
| Machine Learning | Automated ML Data Labeling Data Preparation Knowledge Mining ML Operations ML Service |
| Marketing | Advertisement Analytics Campaign Management & Automation Email Marketing Events & Resource Management Pricing Optimization Research & Analysis Social Media |
| Media | Content Protection Live & On-Demand Streaming Media services |
| Microsoft Entra ID | Business Management Construction Consumer Content Management CRM Data Services Developer Services E-Commerce Education ERP Health IT Infrastructure Media Project Management Security Social Supply Management Telecommunications Tools Travel Web Design & Hosting |
| Migration | Data Migration |
| Mixed Reality | Gaming |
| Monitoring & Diagnostics | N/A |
| Operations & Supply Chain | Asset & Production Management Demand Forecasting Information Management & Connectivity Planning, Purchasing & Reporting Quality & Service Management Sales & Order Management Transportation & Warehouse Management |
| Productivity | Blogs Content Creation & Management Document & File Management Email Management Gamification Language & Translation Search & Reference Workflow Automation |
| Project Management | Project Accounting & Revenue Recognition Project Invoicing Project Planning & Tracking Project Resource Planning & Utilization Metrics Project Sales Proposals & Bids Project Time & Expense Reporting |
| Sales | Business Data Management Configure, Price, Quote (CPQ) Contract Management CRM Sales Enablement Telesales |
| Security | Firewalls Identity & Access Management Information Protection and Governance Threat Protection |
| Web | Blogs & CMSs Ecommerce Starter Web Apps Web App Frameworks Web Apps |