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Applies to: Dynamics 365 Commerce, Dynamics 365 Customer Insights, Dynamics 365 Customer Service, Dynamics 365 Customer Service Insights, Dynamics 365 Field Service, Dynamics 365 Marketing, Dynamics 365 Project Operations, Dynamics 365 Sales, Dynamics 365 Supply Chain Management, Microsoft Supply Chain Center
The end-to-end process for concept to market covers several business process areas as outlined in this article. The following sections further describe these business process areas.
Note
This end-to-end process changed in the May 2025 version of the business process catalog. New content replaces the now deprecated business process areas gradually.
Develop marketing strategy
This business process area helps organizations formulate a comprehensive plan to promote products or services by analyzing market trends, identifying target audiences, and creating effective marketing campaigns to achieve business objectives.
Research and develop offerings
This business process area helps organizations conduct thorough research to understand customer needs and market demands, then design and develop innovative products or services that meet those requirements and provide value to customers.
Manage service offerings
This business process area helps organizations oversee the delivery and quality of service offerings by coordinating resources, monitoring performance, and ensuring customer satisfaction through continuous improvement and effective management practices.
Prepare marketing campaigns
This business process area helps organizations identify campaign audiences, create marketing material and loyalty programs, and plan events.
Manage marketing campaigns
This business process area helps organizations run campaigns and events.
Analyze marketing operations
This business process area helps organizations assess and analyze marketing campaigns and programs.
Next steps
If you want to implement Dynamics 365 solutions to assist with your concept to market business processes, learn more at the following resources and steps.
- Concept to market introduction
- Concept to market end-to-end overview
- About the business process catalog for Dynamics 365 apps and services
Related information
You can use the following resources to learn more about the concept to market process in Dynamics 365.