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Glossary of terms

Term Definition
ANID Stands for Anonymous ID.
API Stands for Application Programming Interface.
CLID Stands for Clarity ID.
CCPA California Consumer Privacy Act (CCPA) is a California law governing personal information of California residents. Learn more here and from Microsoft Privacy statement.
Country/Region In this document, the term "country/region" refers to geographical areas. The terms "country" and "region" are treated equivalently in this context.
GDPR General Data Protection Regulation (GDPR); a set of EU regulations on data protection and privacy. Learn more about Microsoft Privacy statement.
GUID Stands for Globally Unique Identifier.
HW Stands for Hardware.
JWT Stands for JSON Web Token.
MUID Stands for Microsoft User ID.
PII Stands for Personally Identifiable Information.
Popular pages Pages popular by number of page views.
Site Synonymous to website.
Traffic A user movement from another domain, email, app, or any other channel to your website.
URL The complete web address used to find a particular web page.
Session The amount of time a user spent on your site. A single user can open multiple sessions on the same day or over several days, weeks, or months. A session ends if the user is inactive for 30 minutes.
SDK Stands for Software Development Kit.
SEO Stands for SSearch Engine Optimization.
User inactivity The amount of time a user left your site in a session. For example, if a user visited from https://www.contoso.com to https://www.fabrikam.com and return to https://www.contoso.com, the time spent on https://www.fabrikam.com would be inactive time for https://www.contoso.com.
Vertical Scroll Scrolling in opposite directions (up and down).
Webpage Synonymous to page.
Website Group of pages.
Widget Synonymous to card.

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