Integrating Microsoft Clarity on a website open to general public

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Integrating Microsoft Clarity on a website open to general public

Sadat, Syed Nazmus 0

Before proceeding with the implementation of Clarity, I just wanted to confirm something from you. On the Clarity FAQ section, it is mentioned that "Clarity shouldn't be used on any websites/apps targeting users under the age of 18."( https://dori-uw-1.kuma-moon.com/en-us/clarity/faq#are-there-any-restrictions-on-using-clarity-)

As our website receives traffic from users who are under 18 years old, what do you suggest in this case? For your kind information, our website is open to anyone from anywhere in the world. Hence, the users under 18 years old also can access our website. However, we do not intentionally target only the users who are under 18 years old, rather the website is accessible for general public.

So, could you please confirm if we can implement Clarity on our website? If so, how can we modify our privacy policy by recognising this factor?

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Answer 1

Hi Sadat,

Thank you for reaching out to the Microsoft Advertising Learn Q&A Platform!

You may contact Microsoft Clarity by sending email to clarityms@microsoft.com or share feedback using the feedback option at the bottom of the Microsoft clarity page: https://clarity.microsoft.com/

Hope this helps and let me know if you have more questions or need further assistance!

Our support teams are happy to discuss your account in more detail via phone, chat or email to provide review assistance, please see our support page to reach out!

Kind regards,

John | Microsoft Advertising Support Specialist | 1-800-518-5689

Answer 2

Clarity shouldn't be used on any websites or apps that target users under the age of 18. This restriction is stated explicitly and applies regardless of geography.

If a site is open to the general public and not specifically targeting under‑18 users, the documentation does not provide further conditional guidance or exceptions beyond that statement. It only clarifies that:

Clarity is a behavioral analytics tool that records interactions such as mouse movements, clicks, scrolls, and page rendering.
Clarity is GDPR- and CCPA-compliant as a data controller and stores data in Microsoft Azure.
Website owners can mask user data and control what content is sent to Clarity.
Clarity uses cookies and requires that users be informed of the cookie usage, and explicit consent is required in the EEA, UK, and Switzerland before placing cookies.

From the available information, the key actionable points are:

Clarity must not be used on sites/apps that target under‑18 users.
If Clarity is implemented on an eligible site, the privacy policy and cookie notice must:
- Inform users that Clarity is used for behavioral analytics.
- Disclose that Clarity captures interaction data (for example, clicks, scrolls, and page rendering) and uses cookies.
- Reference that data is processed by Microsoft as a data controller and stored in Microsoft Azure.
- Explain any masking or suppression of sensitive content configured by the site owner.
- In the EEA, UK, and Switzerland, ensure explicit consent is obtained before Clarity cookies are placed, and that consent status is conveyed to Clarity using the Clarity client/consent APIs where applicable.

The documentation does not provide template language for privacy policies or additional criteria for mixed‑age, general‑audience sites beyond the “shouldn’t be used on any websites/apps targeting users under the age of 18” requirement.

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Integrating Microsoft Clarity on a website open to general public

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