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Microsoft Advertising | Manage ads | Editorial policy guidance
Understanding and complying with Microsoft’s ad content and formatting rules
Hi Annecy,
Thank you for using our Microsoft Advertising Community Forum. My name is Shaynne, and I will be assisting you in this query.
I can see that you are looking for advertising guidelines related to Social Casino games. Here's the key information: Microsoft Advertising typically allows free social games and unpaid games of chance or contests, as they fall outside the category of gambling.
These games don't involve real-money wagering and are purely for entertainment purposes, which means they're treated differently under advertising policies.
A few guidelines to keep in mind for responsible gaming messaging:
- Advertising must not misrepresent or glorify the benefits of gambling or encourage people to play beyond their means.
- Advertising may not imply or suggest that gambling is a viable alternative to employment or financial investments, a way to recover from financial losses, or that skills may affect the outcome of a game of chances.
- Information on the odds of winning and prize amounts must be described accurately and must not be misrepresented. Advertisers may not present winning as the most probable outcome of the game, nor misrepresent a person’s chance of winning a prize.
- Targeting minors is not allowed. Advertising must not be directed toward individuals under the applicable minimum age to participate in online gambling or served in a context where it is highly likely it will be displayed to such individuals. This includes, but it is not limited to, the use of language, themes, expressions, graphic resources, audio or visual elements that may appeal to underage individuals or using individuals who are or appear to be underage in promotional content or on the website.
I hope the information provided here was helpful to you as well. If you have additional questions or need more assistance, feel free to reach out to our support team or reply to my private message—I’m happy to assist further.
Kind regards,
Shaynne | Microsoft Advertising Support Specialist | 800-518-5689