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Erroneous URL Policy Violations - Unresponsive Customer Service

Anonymous
2023-01-27T20:08:28+00:00

We are continuously being told that there are "Policy Violations" due to:

"Multiple display URL domains in an ad group

Countries/Regions: Canada, United States

Location: Display URL"

No - there isnt. We have repeatedly selected the correct URL (same URL) for both Canada and the USA (the same URL is for both the USA and Canada). We have requested and received a review repeatedly, and have initiated several "customer service chat" sessions. Despite our efforts, the URL policy violation has never been explained. More than 10 days have gone by, and nobody at Microsoft can explain this "policy violation". If you need ten (10) days or more to communicate an intelligent answer with a paying customer, you shouldn't be in operation.

Microsoft Advertising | Manage ads | Editorial policy guidance

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  1. Anonymous
    2023-01-31T14:55:48+00:00

    Hello Andre Zepeda,

    Thank you for contacting the Microsoft Advertising Community forum!

    I am very sorry to hear you are facing disapprovals due to policy violation, I would feel frustrated too if I would know I followed it correctly. But sometimes our system disapproves ads, keywords, etc. and human review is needed.

    Let me bring it here our Microsoft Advertising policy regarding URL characters.

    Display URLs and final URLs may only be in Latin, ASCII characters and must not contain accents or diacritics. Display URLs and final URLs with non-Latin characters, such as Chinese or Russian characters, for example, and Latin characters with accents and diacritics, such as http://contosé.com, for example, will be rejected.

    URL types

    • Display URL: The web page address that appears in your ad text.
    • Final URL: The upgraded version of the URL address of the page on your website that people reach when they click your ad from a desktop or laptop.
    • Tracking URL: The address that enables you to track performance.
    • Landing page URL: The address of the final web page where users end up after clicking an ad.

    Final and landing page URL.

    The final URL must work properly and resolve to a single working website. It cannot connect to an email address or a file or result in a page with a 404 or other 4xx status code. The Microsoft Advertising crawlerOpens in new window should not be blocked by your website Additionally, non-standard characters and IP addresses are disallowed.

    Display URL

    • The final URL determines the display URL; however, relevant content subfolders can be added.
    • Display URLs in a single ad group must use the same top-level URL domain. For example, your ad group can feature display URLs with multiple folders – such as Microsoft.com/Office and Microsoft.com/Skype – but it may not feature multiple display URLs with different top-level domains – such as Microsoft.com and Contoso.com.

    URL mismatch

    • The display URL must match the landing page URL.
    • If a tracking template is used to redirect the user, the landing page URL domain and content must match the final URL domain and content.

    Acceptable URL mismatch

    Limited to the following circumstances, non-matching display and landing page URLs are acceptable.

    • Tracking URLs used for legitimate tracking purposes with redirects. Final URLs with redirects not matching the display URLs are acceptable provided that the top-level domain of the display URL and the top-level domain of the landing page URL match.
      • Approved
        • Display URL: www.constoso.com/shoe
        • Final URL: contoso.com/search?p=shoes...
        • Landing Page URL: contoso.com/search?p=shoes...
    • Descriptive deep links. Subdomains or folders can be used in the display URL for descriptive purposes that do not match the subdomain or folders of the landing page URL provided that the top-level domain match, and that the subdomain or folder adequately describes the portion of your site users will land.
    • Hosting sites. You may be allowed to use a descriptive display URL that does not match the landing page URL for hosted domains. If you believe you have a legitimate use case fitting in this category, you may appeal the rejection.
      • Approved
        • Display URL: www.constoso.com
        • Final URL: contoso2.hosted-domain.com
        • Landing Page URL: contoso2.hosted-domain.com
    • Brand considerations. You may be allowed to use a display URL that does not match the landing page URL for brand consideration purposes. For example, a well-recognized product brand can be used as display URL to direct users to the generic sale portal of the product owner. If you believe you have a legitimate use case fitting in this category, you may appeal the rejection.
      • Approved
        • Display URL: office.microsoft.com
        • Final URL: products.microsoft.com/?office...
        • Landing Page URL: products.microsoft.com/?office.

    I hope you find this reply informative. I will send you private message if you need further assistance.

    Sincerely,

    Dagmara | Microsoft Advertising Support | 1(800)-518-5689

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  1. Anonymous
    2023-01-31T22:43:43+00:00

    DISPLAY URL AND THE FINAL URL ARE THE SAME!~!!!!

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  2. Anonymous
    2023-02-02T22:32:04+00:00

    TICKET 7012551646

    We have now requested to completely delete our Microsoft Advertising account.

    Microsoft Ads has repeatedly made a false claim that there are multiple URL. I have had several tickets over the last 2 weeks - only for the ads to be reinstated followed by deactivation. This is annoying. There is only one URL associated with our account.

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