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Bing Ad Bidding

Anonymous
2020-04-15T06:04:19+00:00

Hey, any help here. I set up a campaign and I selected MANUAL bidding. The setup cost for each keyword is $0.45.Meaning my bid is $0.45, and I was charging more than $0.45, why?

I was charged $1.64 for one of the keywords per click.

Please any help or advice here?

Thanks

Microsoft Advertising | Manage ads | Bid strategies

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  1. Anonymous
    2020-04-15T19:18:59+00:00

    Hi Anthony,

    Thank you for reaching out to Microsoft Advertising Support!

    I understand you were charged more than your set bid amount and I am here to help! To start, this can occur if a bid adjustment was set in your settings options. I recommend reviewing your targeting options to see if any of your bid adjustments were set to increase by a percentage over 0%. Below, I have provided some images and steps to help guide you.

    1.Ensure you are in your Campaign settings.

    1. Check each bid adjustment under Location targets and Advanced Targeting. Make sure to click and open each target option, Ad schedule, Device, and Demographic to view their bid adjustments.

    Once you have reviewed the targeting bid adjustments and if none of your bid adjustments were set to an increase above 0%, I would love to look into the account personally to determine a cause for your charge. If so, please check your private messages, so I may gather some account specifics.

    I hope this information was helpful! Please let me know if you have any questions or concerns. I am here to help you!

    Sincerely,

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  1. Anonymous
    2020-04-17T15:51:20+00:00

    Thanks, it really helpful and provide the solution to the issues. I am very grateful.

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  2. Anonymous
    2020-04-17T16:41:19+00:00

    Thanks, it really helpful and provide the solution to the issues. I am very grateful.

    Hi Anthony,

    You are very welcome! I am so happy to hear the information was helpful and thank you for letting me know! Please reach out again for any other questions or future inquires that you may have. We are here to help!

    As always, thank you for choosing Microsoft Advertising!

    Sincerely,

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